Zync MusicMusic for Every Moment.3.9 out of 5
3.9 out of 5
Hot take
Zync Music is a full-service music licensing and publishing company specializing in sync for advertising, film, television, trailers, promos, and games. Founded in 2002 by Sanne Hagelsten, who later partnered with Marisa Baldi in 2003, Zync has secured over 20,000 licenses and earned more than $100 million for their clients. In 2017, they entered a partnership with Round Hill Music, expanding their rights representation business and gaining access to iconic copyrights across decades and genres. Their personalized approach to connecting artists with various media placements has made them a significant player in the sync licensing world, though recent legal disputes with Round Hill have revealed some behind-the-scenes tensions in their business relationship.
How was this take was created?
Pros
Extensive experience with over 20,000 licenses secured
Personalized service approach for both licensing community and artists
Strong industry connections and curated roster
Access to iconic copyrights through Round Hill partnership
Proven revenue generation with over $100 million earned for clients
Specialized expertise in multiple media formats
Cons
Recent legal disputes with parent company Round Hill Music
Complex business structure following acquisition
Potential uncertainty due to leadership changes
Dependency on partnership agreements that have shown strain
Key Features
Full-service music licensing
Sync placement for multiple media formats
Publishing services
Strategic and tailored approach
Rights representation
Access to extensive music catalog
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