Your ArmyIntelligent promotion that breaks acts, nurtures talent and builds careers.3.9 out of 5
3.9 out of 5
Hot take
Your Army is a global music promotions and PR agency with a track record of breaking new artists and supporting established acts for over a decade. They pride themselves on an 'intelligent approach to promotion,' offering broad visibility for their clients across the music industry. The agency's longevity suggests proven effectiveness and a strong industry network, making it attractive for artists who want serious reach. However, as with many established PR agencies, independent artists may find fees steep and the pitch process competitive, with no guaranteed coverage. There's also a sense that the traditional promo cycle might not always match the pace and creativity of DIY campaigns. Still, for artists seeking professional clout and cross-media exposure, Your Army stands out as a veteran player in global music PR.
How was this take was created?
Pros
Over a decade of industry experience
Global reach and cross-media exposure
Track record of breaking new artists
Strong network within the music industry
Professional and intelligent promotional strategies
Cons
Potentially high fees for independent artists
Competitive pitch process with no guaranteed results
Traditional PR model may be less nimble than DIY approaches
Key Features
Global music promotion
PR services for new and established acts
Strategic campaign planning
Cross-media outreach
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