XX ArtistsCreating community through content3.7 out of 5
3.7 out of 5
Hot take
XX Artists positions itself as a next-gen digital marketing agency with a heavy focus on social media, influencer marketing, and brand strategy for artists and global brands. Operating out of Los Angeles and now merged with Media.Monks, they pride themselves on breaking the agency mold and acting as an extension of clients’ teams, fostering online communities with creative content. Their specialties span community management, creative direction, influencer campaigns, and social media activation. While the agency boasts rapid growth, an expanding team, and strong brand partnerships, it still operates within a crowded, sometimes impersonal agency space and has legacy agency baggage from its merger—potentially slowing decision-making and custom solutions. Transparency around pricing and effectiveness remains a question mark for some creators, but XX Artists is clearly well-integrated and focused on forward-thinking, social-first strategies.
How was this take was created?
Pros
Highly specialized in social and digital marketing
Operates as an extension of client teams
Strong focus on community building and engagement
Rapid team and revenue growth signals effective demand
Deep expertise in influencer and brand partnerships
Cons
Potential loss of agility due to merger/scale
Transparency on pricing and ROI could be better
Traditional agency structure may limit creative independence
Service might feel impersonal for smaller creators
Key Features
Social media marketing and management
Influencer and brand partnership campaigns
Creative strategy and content production
Community management
Analytics and insights
Online reputation management
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