Wynk MusicThe music app for every mood.2.7 out of 5
2.7 out of 5
Hot take
Wynk Music, once a major player in India's streaming landscape since 2014, is now in its sunset phase with parent company Bharti Airtel announcing its closure by the end of 2024. The service, which previously boasted 72 million monthly active users and ambitious plans to reach 300 million, is transitioning users to Apple Music through exclusive offers. Despite its significant market presence and telco-backed advantage, Wynk couldn't maintain its competitive edge in India's crowded streaming market. While the service offered quality music content and had deep integration with Airtel's ecosystem, this strategic pivot represents a significant shift in Airtel's digital content strategy and a notable win for Apple Music in the Indian market.
How was this take was created?
Pros
Established presence in India's streaming market
Large user base with 72 million monthly active users
Quality music content offering
Telco-backed with Airtel integration
Premium subscription options
Cons
Service shutting down by end of 2024
Failed to achieve ambitious growth targets
Couldn't sustain competitive edge against other streaming services
Limited global presence compared to major streaming platforms
Key Features
Indian music streaming service
Telco integration with Bharti Airtel
Premium subscription tier
Mobile-focused streaming platform
Localized content for Indian market
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