Vitriol Radio PromotionYour favorite indie promo since 20034.1 out of 5
4.1 out of 5
Hot take
Vitriol Radio Promotion stands out in the radio promo and playlist sector with an indie-first approach rooted in genuine enthusiasm for the music they back. Unlike mass-market promo houses, Vitriol commits to working with a select number of projects at a time, ensuring personalized attention, longer campaign tracking, and thorough, station-by-station reporting. Their commitment to honesty and integrity, coupled with over 15 years of delivering notable college and community radio hits, makes them a respected ally for artists seeking quality over quantity exposure. The trade-off is that their boutique service model can limit their reach and may not be the best fit for artists seeking quick, high-volume radio adds or a heavy commercial radio push. Still, for creators valuing real connections and passionate representation, Vitriol offers an artist-friendly experience rooted in transparency and respect.
How was this take was created?
Pros
Artist-friendly, boutique approach
Personalized campaign attention
Committed to projects they genuinely support
Longer campaign tracking and follow-up
Transparent and detailed reporting
Over 15 years of proven results with indie and college radio
Cons
Limited project capacity—harder to get on roster
Not focused on high-volume or quick radio adds
Potentially narrower reach compared to major, commercial-driven firms
Key Features
Selective project intake
Personalized promotion campaigns
Weekly charting updates
Detailed station-by-station reports
College and non-commercial radio focus
Long campaign durations
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