Velvet HammerVelvet Hammer has created a modern-day standard for independent music companies. 3.9 out of 5
3.9 out of 5
Hot take
Velvet Hammer Music and Management Group is an established independent artist management company with impressive industry credentials, representing Grammy-winning rock and metal acts like System Of A Down, Deftones, Alice In Chains, and Korn. Founded by CEO David Benveniste, this Beverly Hills-based operation takes a comprehensive approach to artist management, handling everything from A&R and production to marketing and touring. Their philosophy centers on building long-term success and brand relevance rather than quick wins or fleeting radio popularity. Beyond management, they've expanded into record label territory, signing and releasing music for artists including OneRepublic and Poison The Well. With approximately $3 million in revenue, they've positioned themselves as a modern standard for independent music companies.
How was this take was created?
Pros
Represents numerous Grammy-winning bands
Comprehensive management approach covering all career aspects
Focus on long-term success rather than quick fixes
Established track record with major rock/metal artists
Expanded beyond management into releasing records
Emphasizes artist brand development and global relevance
Cons
Portfolio heavily skewed toward established rock/metal acts
Limited transparency about contract terms and revenue splits
May not be accessible for emerging independent artists
Relatively small operation compared to major management firms
Key Features
Full-service artist management
A&R services
Production support
Marketing and branding expertise
Touring management
Record label operations
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