Ultra RecordsDefining the Sound of Global EDM3.5 out of 5
3.5 out of 5
Hot take
Ultra Records is a legendary dance music label known for its rich history and roster of iconic artists. Founded in 1995 by Patrick Moxey, the label has been instrumental in elevating up-and-coming artists to the global mainstream and pushing electronic music’s boundaries. With a strong portfolio of platinum hits, award-winning remixes, and chart-topping albums, Ultra Records has built a significant presence in the music industry. However, its acquisition by Sony Music in 2021 has raised concerns about the potential industrialization of music and the impact on artist creativity.
How was this take was created?
Pros
Rich history and roster of iconic artists
Instrumental in elevating up-and-coming artists
Strong portfolio of platinum hits, award-winning remixes, and chart-topping albums
Significant presence in the music industry
Home to various successful electronic music artists
Cons
Acquisition by Sony Music raises concerns about industrialization of music
Potential impact on artist creativity
Market confusion with Ultra Music Festival and Ultra International Music Publishing
Key Features
Legendary dance music label
Strong portfolio of platinum hits and award-winning remixes
Home to iconic artists like Armin van Buuren, David Guetta, and Calvin Harris
Significant digital media presence
Acquired by Sony Music in 2021
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