This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging ConcertsYour go-to manual for mastering the art and business of concert promotion and touring.4.0 out of 5
4.0 out of 5
Hot take
This Business of Concert Promotion and Touring is widely regarded as an essential guidebook for anyone eyeing a career in live music promotion. It breaks down the nuts and bolts of organizing, selling, and producing live shows, blending practical checklists with real-world stories from industry vets. The book is foundational for understanding both the creative and logistical demands of touring, making it a solid launchpad for newcomers and a respectable reference for seasoned promoters. The downside? Industry trends have rapidly shifted—think mega-tours, digital compliance, and AI-driven marketing—so some sections already feel dated in the 2025 landscape. Still, its focus on event fundamentals and transparency ensures it holds core value.
How was this take was created?
Pros
Comprehensive introduction to concert promotion basics
Real-world examples from industry professionals
Covers legal, financial, and logistical aspects
Useful checklists and step-by-step breakdowns
Good balance of business and creative considerations
Cons
Sections feel outdated given recent tech and compliance trends
Limited coverage of new event marketing and digital tools
Less relevant for mega-tour or stadium-level promoters in 2025
Key Features
Practical guide to concert promotion and touring
Step-by-step organizational checklists
Insights from experienced promoters
Comprehensive coverage of planning, selling, and executing shows
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