The Planetary GroupMusic Promotion Done Right.4.0 out of 5
4.0 out of 5
Hot take
The Planetary Group is a boutique PR agency with a strong reputation for serving independent and emerging artists through tailored music marketing, radio promotion, and publicity campaigns. With a 28-year track record and a client roster that includes names like Nick Cave, Arlo Parks, and Courtney Barnett, they’re respected for their hands-on, custom approach and deep industry connections. Artists report real results—such as album plays on over 100 stations and successful charting—while reviewers consistently highlight the team’s professionalism and commitment. However, there are reports of internal leadership challenges and demanding work environments, suggesting that client experience can vary depending on your expectations and needs. Still, if you’re looking for a savvy, indie-focused PR partner, Planetary Group remains a solid pick in the music PR scene.
How was this take was created?
Pros
Custom, artist-focused publicity campaigns
Extensive experience (28+ years) working with indie and established acts
Proven track record of getting airplay and press placements
Positive client feedback on professionalism and results
Broad service offerings including radio, online publicity, and consulting
Cons
Reports of high-pressure internal management and burnout
Results and satisfaction may fluctuate depending on project or artist
Possible lack of transparency for newcomers
Boutique size may limit scale for larger acts
Key Features
Indie and major artist PR campaigns
College and non-commercial radio promotion
Online publicity and social media marketing
Consulting and media training
Event and festival promotion
International artist services
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