The Masked MortalYour Favorite Music Hub!4.1 out of 5
4.1 out of 5
Hot take
The Masked Mortal is a high-impact digital music curator and influencer with a formidable TikTok following of over 4.2 million, known for spotlighting emerging artists and driving discovery through carefully curated playlists. As the owner of an independent label (Mortal City Records), Masked Mortal blends tastemaking with industry acumen, helping unsigned talent break out via social channels and Spotify. The brand’s strong digital presence and openness to music submissions make it a valuable platform for independent artists seeking visibility. However, the mystique around their identity and lack of transparent review processes might leave some artists questioning how selections are truly made, and there’s a risk of oversaturation with so many artists vying for attention. Still, Masked Mortal stands out for democratizing music curation and offering a major visibility boost for those who make the cut.
How was this take was created?
Pros
Massive TikTok and social media reach
Independent curator, not tied to gatekeeper labels
Actively seeks out new, undiscovered artists
Direct pathway for music submissions
Supports artist promotion through playlists and digital content
Cons
Opaque selection and curation process
Potential for artist oversaturation in submissions
Unclear long-term promotional impact for every artist
Focus on virality may favor trendy over deep artistic development
Key Features
Curated Spotify playlists
Major TikTok promotion and influencer content
Open music submission portal
Independent record label connections
Digital-focused music press opportunities
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