The BagA newsletter breaking down the business and economics of artists, entertainers, and labels.4.2 out of 5
4.2 out of 5
Hot take
The Bag is a Substack newsletter by Nathan McCartney that breaks down the business and economics of artists, entertainers, and labels in the music industry. With over 3,000 subscribers, it offers insightful analysis and commentary on the financial aspects of the music business. The newsletter format allows for direct delivery to subscribers' inboxes, creating a more intimate connection with readers compared to traditional music business publications. The Bag benefits from Substack's simple platform, which enables easy sharing and commenting, fostering a community feel reminiscent of the early blogosphere. While the newsletter provides valuable industry insights, it operates within Substack's ecosystem, which has limitations compared to having an independent platform with more customization options.
How was this take was created?
Pros
Direct delivery to subscribers' inboxes
Focused niche content on music business and economics
Growing subscriber base (over 3,000)
Easy sharing and community engagement
Simple, accessible format for industry insights
No paywall barriers (unless charging for subscriptions)
Cons
Limited customization compared to independent websites
Dependent on Substack's platform and policies
Potential limitations in multimedia integration
Less control over audience data and analytics
Key Features
Music industry business analysis
Artist and label economics breakdown
Newsletter format
Community discussion capabilities
Mobile app accessibility
SEO discoverability
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