SubtextInstantly connect with your biggest fans in a place reserved for people they trust.4.2 out of 5
4.2 out of 5
Hot take
Subtext stands out as a powerful SMS marketing platform that delivers exceptional engagement for music artists seeking to connect with superfans. With an impressive 33.64% CTR compared to email's meager 2.54%, Subtext enables direct, two-way conversations that foster authentic fan relationships. The platform boasts a staggering 98% open rate and 42.57% engagement rate, proving that SMS cuts through the noise of social media algorithms. Artists like Carly Rae Jepsen have leveraged Subtext to tease new singles and share exclusive behind-the-scenes content, creating buzz and driving meaningful fan interactions. While its user-friendly interface resembles an email client, allowing for easy broadcasting with media attachments, the monthly cost starting around $300 for 1,500-2,000 subscribers might be prohibitive for emerging artists.
How was this take was created?
Pros
Exceptional engagement metrics (33.64% CTR, 42.57% engagement rate)
98% open rate for messages
Direct two-way fan communication
Ability to share exclusive media content (images, videos, audio, GIFs)
User-friendly interface
Flexibility to pause and resume service between release cycles
Cons
Relatively high starting price (around $300/month)
May be cost-prohibitive for emerging independent artists
Limited global reach compared to some alternatives
Key Features
SMS marketing platform
Media attachment capabilities
Two-way fan communication
Desktop and web app accessibility
Cycle-friendly subscription model
Real-time fan engagement
Claim this service
If you are affiliated with this service, you can claim it to manage its details and engage directly a growing community of creators & innovators.