Starwatch EntertainmentAs a leading independent label and partner to the music industry, Seven.One Starwatch markets its own artists as well as collaborations with all leading labels.3.6 out of 5
3.6 out of 5
Hot take
Starwatch Entertainment is a German music label founded by ProSiebenSat.1 Media in 2005, positioning itself as the #1 independent music label in Germany. With a unique TV and media-focused approach to music promotion, Starwatch leverages its connection to one of Germany's largest media groups to provide artists with exceptional visibility opportunities. They offer a complete package of services including their own publishing company, SevenScores GmbH. The label has expanded its reach through partnerships, like their collaboration with Tigerspring and Believe to launch the 'super-indie' label Lobster in 2019. While Starwatch has won several awards including ECHOs, their heavy reliance on TV promotion might feel outdated in today's streaming-first music landscape.
How was this take was created?
Pros
Strong media connections through ProSiebenSat.1 group
Positions itself as Germany's #1 independent music label
Offers comprehensive services including publishing
Award-winning track record
Strategic partnerships with major labels
Expanding through ventures like Lobster label
Cons
Heavy reliance on TV promotion may feel outdated in streaming era
Limited international presence compared to major labels
Media conglomerate ownership might limit creative freedom
May prioritize commercial potential over artistic vision
Key Features
TV and online promotion focus
Publishing services through SevenScores GmbH
Media partnerships with major labels
Artist management services
Brand partnership opportunities
Live entertainment division
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