Prism | VMLConnected Partnerships3.6 out of 5
3.6 out of 5
Hot take
Prism | VML sits at the intersection of sport, entertainment, and emerging tech, positioning itself as a forward-thinking partner for brands aiming to break into gaming, esports, and digital-first audience engagement. As part of the global VML network, Prism leverages decades of expertise to craft campaigns that are both innovative and influential, connecting brands with passionate communities through both traditional and digital platforms. Their rightsholder-agnostic approach ensures flexible strategies, but being a larger agency group can sometimes mean slower processes and higher costs for smaller clients. Independent creators may find the scale and focus skewed toward big-budget, enterprise brands, and integration with legacy agency frameworks can occasionally feel cumbersome. Still, Prism’s experience in gaming and entertainment makes them a serious player if you want bold, tech-integrated campaigns.
How was this take was created?
Pros
Deep expertise in gaming, esports, and entertainment marketing
Access to VML’s global resources and network
Rightsholder-agnostic, offering flexible solutions
Strong brand and audience engagement track record
Innovation-driven campaigns
Cons
Geared toward enterprise brands rather than independent creators
Potentially higher costs than boutique firms
Processes may be slower due to large agency structure
May prioritize established clients over newcomers
Key Features
Gaming and esports brand strategy
Entertainment and sports experiential marketing
Content creation and campaign execution
Audience engagement across digital and physical channels
Consultancy on new tech integrations
Access to global VML/WPP network
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