North Star MediaGuiding Your Soundtrack to Success.3.9 out of 5
3.9 out of 5
Hot take
North Star Media is a Detroit-based music publishing and synch licensing company with over two decades of experience connecting indie artists with major opportunities. Since 2001, this family-owned business has secured thousands of placements across film, TV, advertising, and video games for clients ranging from indie musicians to platinum-selling artists. With representatives in key music industry hubs like Los Angeles, New York, Nashville, and internationally, they've built an impressive portfolio working with major brands like Nike, Coca-Cola, and TV shows including Grey's Anatomy and Euphoria. Their artist-centered approach has earned them loyalty from their roster, with musicians praising their personal attention and relationship-building focus rather than just expanding their catalog indiscriminately.
How was this take was created?
Pros
Family-owned business with over 20 years of experience
Strong network across major music industry hubs
Impressive client portfolio including major brands and TV shows
Personal attention to artists rather than mass roster building
Track record of securing thousands of placements
Artists praise their commitment and communication
Cons
Limited information available about their royalty splits and deal terms
Primarily focused on synch licensing rather than full-service publishing
Some employee reviews mention communication issues in the company
Potentially less reach compared to larger publishing companies
Key Features
Synch licensing for film, TV, advertising and video games
Music publishing services
Global representation network
Artist relationship building
Platinum and indie artist catalog
20+ years industry experience
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