No Friction Music PartnersMusic Strategy, Rights Management, Synch & Supervision3.5 out of 5
3.5 out of 5
Hot take
No Friction is a music agency and consultancy that positions itself at the intersection of business, music, culture, media, and technology. They partner with filmmakers, studios, brands, and agencies to provide comprehensive music solutions including supervision, licensing, original production, and sonic identity development. Their approach emphasizes simplicity with their tagline 'Music doesn't have to be complicated,' while offering a wide range of services from music supervision and clearance to artist relations and in-house business affairs. No Friction appears to be a full-service sync agency focused on connecting visual media producers with music solutions, though specific details about their artist roster, success rates, and fee structures aren't readily available on their website.
How was this take was created?
Pros
Comprehensive range of music services
Full-service approach from supervision to production
In-house business affairs team for smoother licensing
Diverse capabilities across multiple media platforms
Direct-to-brand consulting services
Strategic position at intersection of business, culture, and technology
Cons
Limited transparency about success rates and placements
Unclear fee structure or artist revenue share
Less information about their artist roster compared to competitors
Website lacks specific case studies or major placement examples
Key Features
Music supervision & strategy
Original music production
Music clearance & licensing
Sonic identity & music library services
Final mix & sound design
Artist relations & partnerships
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