MPT AgencyShaping Starpower.2.3 out of 5
2.3 out of 5
Hot take
MPT Agency (Music Promo Today) presents itself as a top-tier global music marketing firm offering influencer-driven campaigns and cutting-edge technology to help artists break into the industry. Founded in 2010 by Raffi Keuhnelian and Anto Dotcom, they claim to be pioneers in Music Influencer Marketing with a roster spanning indie talents to chart-topping names. However, there are serious allegations about fraudulent activities, including fake Spotify placements, fabricated press, and bogus awards. While some clients report positive experiences and professional service, others have exposed the agency as potentially creating an ecosystem of fake websites and misleading testimonials to bolster their image. The stark contrast in reviews suggests artists should proceed with extreme caution.
How was this take was created?
Pros
Professional communication with scheduled meetings and calls
Some clients report they over-deliver on promises
Partnership with ByteDance's SoundOn platform
In-house AI tool "Virtual Publicist" for PR campaigns
Experience working with both independent and major artists
Cons
Serious allegations of fraudulent practices
Claims of creating fake websites and bogus awards
Accusations of fabricating press coverage
Suspected fake reviews and testimonials
Possible manipulation of playlist placements
Questionable ethics according to industry watchdogs
Key Features
Influencer-driven marketing campaigns
AI-powered PR tools
Social media promotion
Playlist placement services
Artist development strategies
Media outreach
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