Messina Touring GroupWe just do cool shit.3.6 out of 5
3.6 out of 5
Hot take
Messina Touring Group (MTG) stands out as a powerhouse in live entertainment, promoting tours for top-tier artists like Taylor Swift, Ed Sheeran, Blake Shelton, and The Lumineers. The company is known for its innovative strategies and is praised for fostering internal growth, with recent leadership promotions highlighting a forward-thinking digital focus. MTG’s reputation for handling massive stadium shows and leveraging data-driven insights cements its position as a go-to partner for major acts. However, their focus on stadium-scale, superstar artists means indie or emerging acts will struggle to access their platform, and the company can feel impenetrable to newcomers. Despite this, their commitment to digital modernization and operational excellence keeps them relevant in an evolving live industry.
How was this take was created?
Pros
Works with top-tier artists and large-scale tours
Extensive experience and industry longevity
Commitment to digital strategy and modernization
Strong internal team development and leadership
Innovative data-driven tour marketing
Cons
Not accessible to indie or emerging artists
Focuses primarily on stadium-sized, mainstream acts
Perceived as a gatekeeper in the industry
Key Features
Full-service tour promotion
Digital marketing and data infrastructure
Large-scale stadium show expertise
Content creation and paid media support
Internal process and technology modernization
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