MerlinEnsuring the world’s leading independents have access to the deals, tools, and opportunities to succeed in the digital marketplace.4.1 out of 5
4.1 out of 5
Hot take
Merlin is a leading digital music licensing partner for independent labels, distributors, and rights holders, acting as their collective voice in the digital music world. As a non-profit member-based organization, Merlin negotiates and secures premium licensing deals with major digital services, helping independents compete with majors on a global scale. Their efforts have resulted in over $2 billion paid out to members, reflecting real impact for creators. On the downside, Merlin’s gatekeeper status means smaller or newer indies might struggle to join or may not benefit equally from its deals. The focus on digital licensing also means Merlin isn’t a one-stop shop for all artist or label needs, but rather serves a specific sector. Still, for eligible members, Merlin delivers undeniable value, making it a major asset for independent music companies aiming to maximize digital revenue.
How was this take was created?
Pros
Secures premium digital licensing deals for independents
Non-profit, mission-driven organization
Pays out substantial royalties (over $2B as of 2019)
Provides global access for members
Helps level the playing field with major labels
Cons
Membership may be difficult for new or small indies to access
Benefits distributed more to larger members
Focuses only on digital licensing, not full label services
Key Features
Digital music licensing
Collective negotiation power
Royalty collection and payout
Access to deals with major digital service providers
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