LevelA New Distribution Platform for Artists Everyone.2.6 out of 5
2.6 out of 5
Hot take
Level was Warner Music Group's experiment in direct artist digital distribution, offering independent creators a no-contract path to getting their music on major streaming platforms while keeping 100% of their rights and royalties. It stood out for its user-friendly approach and lack of gatekeeping, attracting up-and-coming artists looking for freedom from traditional label constraints. However, Warner is shutting Level down, with all music being removed from DSPs in November 2024 and account access ending in July 2025, leaving users scrambling to migrate their catalogs. This sudden shutdown highlights the risks of relying on major label-backed 'DIY' platforms—strong while they last, but at the mercy of corporate strategy shifts. Level’s closure is a cautionary tale, but when it worked, it was a genuinely flexible option for indie artists.
How was this take was created?
Pros
No contracts and full rights/royalty retention for artists
Easy distribution to major streaming platforms
User-friendly interface and quick setup
No upfront costs or gatekeeping during its operation
Cons
Platform is being shut down in 2024, forcing artists to migrate
No long-term stability—dependent on Warner Music's corporate decisions
Sudden closure creates risks for music catalogs and payouts
Limited advanced features compared to top competitors
Key Features
Digital distribution to major DSPs (Spotify, Apple Music, Deezer, etc.)
No-contract, keep 100% royalties model
Artist wallet and withdrawal portal
Direct artist onboarding (no curation required)
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