KendallxcelMasters In Playlist Curation 4.0 out of 5
4.0 out of 5
Hot take
Kendallxcel is a prominent playlist curator and music influencer operating across TikTok and Instagram, boasting over 787K TikTok followers and 154K on Instagram. Known for spotlighting emerging music and promoting new playlists, Kendallxcel offers indie artists and producers a direct line to active music communities. Her channels serve as a hub for music discovery, and she’s open about promotional opportunities (DM for promo), making her accessible for artists looking to break through digital noise. While the reach is undeniable, the pay-to-promote model might raise eyebrows for those seeking strictly organic curation, and there’s limited public transparency around playlist inclusion criteria. Still, the sheer volume of engagement and influencer authenticity puts Kendallxcel at the forefront of music-driven content, giving artists meaningful exposure—especially for those willing to hustle in the indie scene.
How was this take was created?
Pros
Large, engaged audience on TikTok and Instagram
Frequent new music discovery and playlist opportunities
Direct access to influencer for music promotion
Genuine engagement with indie artist community
Cons
Pay-to-promote model may not appeal to all artists
Playlist curation process lacks transparency
Heavily reliant on influencer's personal brand
Not a traditional DSP or platform—exposure is dependent on social trends
Key Features
Playlist curation for Spotify
Music promotion via TikTok and Instagram
Direct messaging for promotional opportunities
Regular sharing of new music drops and insights
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