In Real LifeConnecting artists, fans, and industry professionals for immersive music experiences.4.0 out of 5
4.0 out of 5
Hot take
In Real Life is an LA-based music publisher and creative company founded in 2019 by Imran Ahmed, who brings almost two decades of industry experience to the table, including work with heavyweights like Vampire Weekend, Peggy Gou, and Jai Paul. The company is boutique by design, emphasizing artist discovery and long-term development over mass-market volume. This hands-on, personalized approach stands out in a landscape where major publishers often overlook emerging talent. However, their relatively small scale and selective roster may mean fewer opportunities or resources compared to larger legacy publishers. Still, for artists looking for creative partnership and authentic champions invested in their growth, In Real Life offers a refreshing alternative.
How was this take was created?
Pros
Personalized, boutique approach to artist development
Led by an experienced industry veteran
Focus on long-term relationships rather than quick hits
Track record with acclaimed artists
Open-door policy for new talent submissions
Cons
Smaller roster limits broader opportunities
Resources may not match those of major publishers
Potentially slower to scale artist exposure
Key Features
Artist discovery and A&R
Personalized development and support
Music publishing
Accessible for new talent submissions
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