Identity Music🎵Empowering Independents🎵Music Distribution, Rights Management, Publishing & Promotion4.2 out of 5
4.2 out of 5
Hot take
Identity Music positions itself as a client-first UK digital distributor, aiming to cut through industry noise with personalized support and transparent operations. They offer a range of services for independent artists and labels, including global distribution to 70+ platforms, rights management, publishing admin, and tailored music promotion—all without charging upfront or hidden distribution fees. Their model is attractive for indies looking to avoid traditional gatekeeping and maximize creative control while leveraging specialized support and tech-driven features. However, their exclusivity and selective approach might not be accessible to everyone, and less industry clout compared to legacy distributors could impact reach for some. Still, their commitment to artist support and fair revenue splits makes them a standout choice for artists prioritizing partnership over pure scale.
How was this take was created?
Pros
No upfront or annual distribution fees
Personalized client support prioritizing artists and labels
Global reach with distribution to 70+ digital platforms
Integrated rights management and publishing administration
Tailored music promotion and playlist pitching
Unlimited artists and releases under one label account
Cons
Selective onboarding may limit access for some artists
Less brand recognition than older, legacy distributors
Potentially smaller industry footprint impacting playlist reach
Key Features
Global digital music distribution
Personalized client and label services
Rights management
Music promotion and playlist pitching
Publishing administration
Rapid Vevo channel creation
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