High Road TouringHigh Road Touring is a booking agency dedicated to the growth and development of successful live music careers.3.7 out of 5
3.7 out of 5
Hot take
High Road Touring is a respected booking agency founded by Frank Riley in 2001, dedicated to developing successful live music careers for artists. Based in Sausalito, California, they represent a diverse roster including notable acts like Aimee Mann, Alabama Shakes, and They Might Be Giants. With a team of experienced booking agents and support staff, High Road Touring has established itself as a significant player in the live music industry, generating between $5-10 million in revenue annually. Their business model focuses on artist development and strategic tour planning, providing personalized representation to help performers build sustainable careers. While they offer solid industry connections and experienced representation, independent artists might find their selective roster challenging to break into.
How was this take was created?
Pros
Established agency with over 20 years of industry experience
Impressive roster of notable artists
Dedicated to artist development and career growth
Experienced team of booking agents
Personalized representation approach
Cons
Likely selective about which artists they represent
May be difficult for emerging artists to get signed
Limited transparency about commission structures
Primary focus on touring may not address other career needs
Key Features
Live music booking services
Artist development
Tour planning and management
Industry connections
Experienced representation
Diverse artist roster
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