Girlilla MarketingEmpower Your Brand, Roar Louder: Unleash the Power of Girlilla Marketing.3.7 out of 5
3.7 out of 5
Hot take
Girlilla Marketing is a strategic digital marketing agency based in Nashville that specializes in brand management with a particular focus on the music industry. Founded by Jennie Smythe, who recently published her memoir 'Becoming Girlilla: My Journey to Unleashing Good - in Real Life, Online, and in Others' in April 2025, the agency has positioned itself as a boutique firm with a personal touch. Despite its small team size (less than 10 employees) and modest revenue (less than $1M USD), Girlilla has gained recognition in the Nashville music scene, with Smythe serving as CMA Board Chair. The agency emphasizes positive workplace culture and provides strategic digital marketing services to help clients manage their brand presence across various platforms.
How was this take was created?
Pros
Strong leadership with industry connections (founder is CMA Board Chair)
Positive workplace culture rated highly by employees
Specialization in digital brand management
Music industry expertise and connections
Personal approach with small team size
Values-driven approach ('unleashing good')
Cons
Very small company size may limit capacity for larger clients
Limited revenue compared to larger agencies
Few public reviews or case studies available
May lack the resources of larger marketing firms
Key Features
Strategic digital marketing services
Brand management expertise
Music industry focus
Digital marketing internship program
Team-oriented business approach
Brand storytelling capabilities
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