Fruits MusicA Home For Outcasts, Innovators, and Creators Everywhere ' 🍉🌎🎵.3.4 out of 5
3.4 out of 5
Hot take
Fruits Music (formerly Strange Fruits) stands out in the curator space as a massively influential music and tech brand specializing in playlist promotion and creative marketing. Their playlists across genres like Lo-Fi, Jazz, and Dance, as well as mood-based audio like Sleep and Study mixes, dominate Spotify and appeal to a wide listener base. However, Fruits Music is controversial for its highly selective, invitation-only approach—independent artists can't submit music directly, relying instead on A&R scouts or referrals. Despite criticism over opaque processes and a lack of transparency with submissions, their scale, branding, and genre diversity make them a powerhouse for listeners and a potential goldmine for artists lucky enough to be picked up. If you want wide reach and don't mind playing the industry game, they’re hard to ignore.
How was this take was created?
Pros
Dominant presence on Spotify and streaming services
Covers a wide range of genres and moods
Strong brand recognition and marketing push
Helps generate meaningful income for featured musicians
Innovative with subscription and entertainment products
Cons
No open submission—artists can’t submit directly
Opaque and exclusive A&R process
Criticized for lack of transparency
Controversial reputation in the industry
Key Features
Playlist curation across multiple genres
Mood and activity-based audio playlists
Creative marketing and music tech solutions
Exclusive A&R talent scouting
Integrated record label operations
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