FloatElevating emotions through harmonious melodies.3.7 out of 5
3.7 out of 5
Hot take
Float positions itself as a boutique sync agency in the UK, offering personalized music licensing and supervision services for film, TV, ads, and brands. The agency is known for its selective roster and aesthetic curation, which can appeal to creators seeking a more hands-on and tailored approach to sync placements. However, as a smaller player in a competitive field, Float's placement opportunities may be limited compared to larger agencies, and the roster's exclusivity means access isn't guaranteed for every indie musician. Transparency around deal terms and royalty splits could also be improved, as detailed info isn't readily available online. Still, for artists who fit the agency's vibe, Float offers attentive representation with a focus on creative fit and bespoke placements.
How was this take was created?
Pros
Boutique approach with personalized service
Selective and aesthetic-driven music curation
Focus on creative fit for sync opportunities
Attentive representation for roster artists
Cons
Limited opportunities compared to major sync agencies
Exclusivity may restrict access for many artists
Lack of public transparency on fees and royalty splits
Placement success dependent on agency's industry relationships
Key Features
Sync licensing for film, TV, and advertising
Music supervision
Curated roster of artists
Bespoke placement opportunities
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