FiltrFiltr is a leading provider of innovative filtration solutions.3.0 out of 5
3.0 out of 5
Hot take
Filtr positions itself as a major playlist curator, especially on platforms like Spotify, boasting a global presence and millions of followers across its playlists. As a curator, Filtr provides artists with the chance to gain exposure through inclusion in highly-followed playlists spanning a variety of genres and moods. The platform is owned by Sony Music, which means there’s solid infrastructure and reach, but it also makes Filtr part of the 'legacy' label ecosystem—meaning independent artists may face some gatekeeping and prioritization of major label content over undiscovered indie music. Getting onto a Filtr playlist is largely out of an artist’s control, with minimal transparency in the curation process, and often little direct communication. Despite these drawbacks, landing on a Filtr playlist can still offer significant streaming boosts and visibility for emerging artists.
How was this take was created?
Pros
Massive global playlist reach
Backed by Sony Music, ensuring reliability
Exposure to millions of playlist followers
Covers a wide range of genres and moods
Cons
Opaque curation process
Difficult for independents to get placements
Favors major label content
Little direct interaction with curators
Key Features
Curated playlists on major DSPs
Genre and mood-based playlisting
Large follower base
Backed by legacy label infrastructure
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