Down In The ValleyVoted Minnesota's Best Record Store 2024,2023,2022,2021 *Star Tribune The Twin Cities record store, gifts, and smoking accessories since 1972.4.3 out of 5
4.3 out of 5
Hot take
Down In The Valley has earned its spot as a Minnesota staple, boasting over 50 years in the game and multiple 'Best Record Store' wins from the Star Tribune. This indie retailer is beloved for its deep selection of vinyl, CDs, books, and unique gifts, as well as a vibrant in-store community vibe—especially during events like Record Store Day, which are run with a personal touch and community-first ethos. The variety extends beyond music to lifestyle products, making it a one-stop shop for collectors and casual fans alike. On the flip side, some aspects have not fully embraced e-commerce trends—exclusive releases during events aren't offered online, and digital integration feels secondary to in-store experiences. Still, its legacy and loyal fanbase are hard to beat for Twin Cities music lovers.
How was this take was created?
Pros
Award-winning, long-standing reputation
Extensive new and used vinyl and music selection
Community-driven events like Record Store Day
Diverse merchandise, including gifts and smoking accessories
Welcoming, knowledgeable staff
Strong local identity and customer loyalty
Cons
Limited online exclusives during special events
Digital and e-commerce integration is less robust
Physical store focus may alienate online-only shoppers
Key Features
Large in-store and online music catalog
Record Store Day events
New and used vinyl, CDs, books, and gifts
Local community engagement
Special limited releases (in-store priority)
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