DequencyRevolutionizing music licensing through peer-to-peer synchronization.4.1 out of 5
4.1 out of 5
Hot take
Dequency, now powered by The Rights, is aiming to shake up the sync licensing space by blending web3 technology with a peer-to-peer marketplace model. Its 'one-stop' portal lets creators and rights holders connect directly, aiming to simplify and speed up licensing for everything from digital ads to metaverse projects with instant payments and minimal fees. Dequency promises a huge song database (90 million tracks at launch), instant blockchain-cleared deals, and transparency—music creators keep more of what they earn, with fewer gatekeepers in the way. But as with any tech-forward, blockchain-heavy solution, adoption could pose a learning curve for less tech-savvy users, and the market for web3/crypto-powered sync is still emerging. Still, if their vision holds, Dequency could make licensing both more efficient and more creator-friendly, finally dragging sync into the modern era.
How was this take was created?
Pros
Direct peer-to-peer licensing with minimal fees
Instant payments via blockchain, no waiting for royalties
Huge song database (90M tracks at launch)
Transparent, efficient, and reduces traditional industry gatekeeping
Empowers artists to monetize music for new markets like web3 and metaverse
Cons
Blockchain/web3 approach may intimidate non-technical users
Still emerging—adoption and market size not proven
May require users to navigate crypto wallets or on-chain processes
Focus so far has been on digital and web3 content rather than mainstream TV/film sync
Key Features
Peer-to-peer sync licensing marketplace
Instant blockchain-cleared transactions
One-stop multi-rights licensing
Direct connections for artists and visual creators
Large song database
Minimal platform fees
Instant payment system
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