Cross Fade PartnersAuthentic connectivity with expertise.3.9 out of 5
3.9 out of 5
Hot take
Crossfade Partners positions itself as a full-stack marketing and strategy team for startups, creators, and companies in the creator economy. Founded by Jon Vanhala, they function as a fractional C-Suite team offering services including growth marketing, brand building, go-to-market planning, partnerships, and content licensing. What sets them apart is their dual focus on both strategy and activation, with a promise to help startups establish the kind of C-suite expertise they couldn't otherwise afford. Their approach is data-driven, emphasizing actionable insights and execution across multiple marketing disciplines. They leverage their connections to big media, brands, and agencies, having worked with clients ranging from tech startups to creative entrepreneurs in the culture economy.
How was this take was created?
Pros
Specialized focus on creator and culture economy
Diverse service offering from strategy to execution
Functions as an affordable C-suite alternative for startups
Strong connections to media, brands, and agencies
Data-driven approach to marketing and partnerships
Experience with both startups and established businesses
Cons
Limited independent reviews available online
Potentially high-cost solution for early-stage startups
Temporary solution by design ("our job is to help you fire us")
Key Features
Full-stack marketing services
Fractional C-Suite team
Growth marketing and strategy
Content licensing and partnerships
Leadership coaching and mentorship
New business development
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