CONSEQUENCEMusic, Film, TV and Pop Culture News for the Mainstream and Underground.4.2 out of 5
4.2 out of 5
Hot take
Consequence (formerly Consequence of Sound) is a well-established online magazine that serves as a direct link to mainstream pop culture and underground movements for the millennial generation. Reaching a diverse global audience of over 80 million people annually, this independently owned New York-based platform offers comprehensive coverage of music, movies, and television through news, editorials, and reviews. Founded in 2007 by Alex Young, Consequence has evolved significantly, launching a podcast network in 2018, partnering with major companies like Sony Music and StubHub, and expanding its reach through strategic acquisitions like Modern Drummer in 2023. The platform falls under the Consequence Media umbrella, which specializes in creating engaging content and high-impact creative solutions for brands.
How was this take was created?
Pros
Extensive reach with 9 million unique visitors monthly
Well-established brand with credibility in the industry since 2007
Diverse content covering music, film, and television
Strategic partnerships with major companies like Sony Music
Member of the Chicago Film Critics Association
Engaging content creation capabilities through in-house teams
Cons
Primarily focused on mainstream pop culture, potentially limiting niche artist coverage
Heavy commercialization through brand partnerships may affect editorial independence
Limited transparency about revenue sharing with featured artists
Key Features
Music, film, and television news and reviews
Podcast network
Brand partnership opportunities
High-impact creative content solutions
Digital media marketing services
Customizable content campaigns
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