Collective Artists NetworkCollective Artists Network (CAN) is a media and talent management company that rebranded from KWAN, the largest talent agency in India3.6 out of 5
3.6 out of 5
Hot take
Collective Artists Network is one of India's heavyweight talent agencies, renowned for representing a star-studded roster that spans top Bollywood celebrities, musicians, athletes, digital creators, and more. They pride themselves on bridging the gap between talent and brands, leveraging deep expertise in popular culture to unlock high-profile deals and create disruptive growth opportunities. Their integrated approach covers everything from influencer marketing and brand strategy to content production and startup investment, making them a go-to for large-scale collaborations across the entertainment industry. However, their focus on high-tier talent means emerging or grassroots artists might find the agency less accessible, and their legacy as the former KWAN comes with all the baggage of a traditional, high-profile agency—gatekeeping and industry politics included. Still, their ability to shape culture and drive premium opportunities is impressive for established talent.
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Pros
Represents a massive roster of A-list talent across entertainment and sports
Connects talent directly with major brands for lucrative partnerships
Offers strategic guidance and insights into popular culture
Strong roots and influence in India's entertainment landscape
Integrates influencer marketing, brand strategy, and content production
Cons
Not easily accessible for emerging or independent artists
Perceived as a traditional gatekeeper with industry politics
Focuses primarily on established or high-tier talent
Key Features
Talent management and representation
Brand partnerships and influencer marketing
Content creation and production services
Strategic advisory for startups and brands
Access to top celebrities, creators, and sportspersons
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