CloudKidCreating magical digital experiences for all ages.4.1 out of 5
4.1 out of 5
Hot take
CloudKid started as a YouTube music curation channel and has evolved into a respected independent label and creative company with a clear mission: championing undiscovered, genre-fluid talent. They’ve built an impressive community of over 6 million fans, driving more than 2 billion streams for a diverse roster worldwide. For independent artists, CloudKid stands out by offering hands-on support and genuine artist development, leveraging their curation roots to help projects break through the noise. On the downside, the label’s selectivity and focus on their own brand aesthetic may limit accessibility for some, and their curation-heavy approach means not every submission finds a home. Still, CloudKid’s track record for propelling artists’ careers and their dedication to creative freedom make them a significant force in the curator space.
How was this take was created?
Pros
Strong artist development focus
Significant audience reach (6M+ fans, 2B+ streams)
Supportive of undiscovered and genre-fluid talent
Hands-on curation and creative support
Track record of successful artist stories
Artist-friendly ethos
Cons
Highly selective submission process
Brand aesthetic may limit artist fit
Curator-driven; not every genre or style is represented
Limited transparency on financial terms
Key Features
YouTube music curation channel
Indie record label services
Artist development and creative support
Access to large and engaged fanbase
Global artist roster
Hands-on curation and promotion
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