Chaos LabelWelcome to Chaos...4.2 out of 5
4.2 out of 5
Hot take
Chaos Label, launched by Polydor Records, has quickly established itself as an exciting new platform for dance and electronic music. The label has shown impressive early success with breakout hits like Jazzy's 'Giving Me,' which peaked at No.3 on the charts. Led by co-general managers Silas Howison-Waughray and Paddy McLean, who were described by Polydor president Ben Mortimer as 'exceptional executives who live and breathe the music and lifestyle,' Chaos has ambitious plans that extend beyond traditional label operations. They've created their own digital channels and are developing livestreams, events, and podcasts to build a stronger connection with the dance music community. Their multi-media approach demonstrates a forward-thinking strategy to artist development in the ever-evolving electronic music landscape.
How was this take was created?
Pros
Strong early success with chart-topping releases
Forward-thinking multi-media approach
Dedicated to artist development
Backed by major label resources (Polydor/Sony)
Active digital presence with regular content
Focused on building community connections
Cons
Relatively new label with limited track record
Primarily focused on commercial dance music
As a major label imprint, may offer less favorable deals to artists
Key Features
Dance and electronic music focus
Digital channels for artist promotion
Livestream events
Podcast series
Artist development program
Major label backing
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