C3 PresentsRedefining the live event experience.3.7 out of 5
3.7 out of 5
Hot take
C3 Presents is a powerhouse in the concert and festival promotion space, producing marquee events like Austin City Limits and Lollapalooza while boasting a full-suite talent management division. Since its acquisition by Live Nation in 2014, C3 has expanded its global reach, producing over 1,100 concerts annually and managing a roster of high-profile artists. The company’s in-house expertise covers everything from creative, marketing, and artist management to large-scale event production, making it a go-to for massive live experiences. However, its integration into the Live Nation conglomerate has raised concerns among some creators about industry gatekeeping and reduced indie spirit. Despite these critiques, C3 remains a top-tier promoter with impressive resources and a proven track record for delivering high-quality live events.
How was this take was created?
Pros
Proven track record with major festivals and concerts
Extensive industry connections and resources
Full-service in-house production, marketing, and artist management
Ability to secure major talent and sponsorships
Global reach and experience in diverse event types
Cons
Owned by Live Nation, contributing to industry consolidation
Potentially less creator autonomy compared to true indie promoters
May favor established acts over emerging artists
Key Features
Large-scale festival and concert production
Artist management services
In-house creative, marketing, and sponsorship teams
Private and corporate event booking
Global event execution capabilities
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