Big Hassle MediaBreaking Barriers, Building Buzz.4.0 out of 5
4.0 out of 5
Hot take
Big Hassle Media is a long-standing, independent PR agency with a focus on music publicity, known for its dedicated, hands-on campaigns for both emerging and A-list artists. Founded in 1999 by industry veterans, the firm keeps its team intentionally small and bi-coastal, priding itself on authentic, personal relationships with press and clients—a refreshing approach in an industry dominated by corporate giants. They’ve earned respect for cutting through the noise and delivering custom strategies that help artists gain real traction in media. However, their boutique size may limit how many clients they can serve at once, and some artists might find the traditional PR agency model less nimble or cost-effective compared to newer, tech-driven or DIY solutions. Still, if you're seeking experienced, well-connected professionals who put craft and client care first, Big Hassle’s reputation holds up.
How was this take was created?
Pros
Personalized, hands-on PR campaigns
Strong media and industry connections
Proven track record with both major and emerging artists
Boutique agency with a tight-knit team
Bi-coastal presence (NYC and LA)
Led by experienced publicists with major label experience
Cons
Smaller capacity may limit client intake
Potentially higher costs than DIY or newer tech PR options
Traditional PR model may feel legacy to some artists
Key Features
Custom media campaign strategy
Press and event representation
A-list and emerging artist support
Authentic industry relationships
Bi-coastal US presence
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