AYITAAYITA management. Representing Nero, Chris Lake, Fisher, GTA and more.3.6 out of 5
3.6 out of 5
Hot take
AYITA is a modern artist management company representing a roster of prominent electronic and dance music talent, including FISHER, Chris Lake, and Nero. The firm has demonstrated industry ambition by joining forces with Seven20 to launch The Circuit Group, a venture focused on acquiring and maximizing artist catalogues and revenue streams beyond traditional music rights, such as merch, brand partnerships, and new tech[3][5]. AYITA’s move to partner with Shelter Music Group—one of the more established names in management—brought added resources and expanded its international reach[4]. However, the company’s catalog-buying approach means it often seeks up to 50% of artists’ song rights, which could concern creators wary of giving up long-term ownership or control[5]. While this model promises deeper integration and growth opportunities, it leans closer to industry power moves than the independent, creator-first ethos some artists seek. Still, for artists aiming for global reach and diversified revenue, AYITA remains a notable player with a contemporary edge.
How was this take was created?
Pros
Represents high-profile and fast-rising electronic music talent
Backed by international network through Shelter and The Circuit Group
Innovative approach to maximizing artist revenue through new tech and partnerships
Offers access to expanded resources and global industry connections
Focuses on long-term artist career development
Cons
Acquires up to 50% of artist song catalogues, raising ownership concerns
May not align with independent or DIY artist values
Potentially complex revenue sharing and rights arrangements
Could be viewed as building legacy gatekeeper models despite modernization
Key Features
Artist management and career strategy
Catalog acquisition and rights management
Global industry partnerships (Shelter, Circuit Group)
Revenue maximization across multiple streams
Brand, merch, and new tech integration
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