AXSEvents. Tickets. Moments.3.5 out of 5
3.5 out of 5
Hot take
AXS is a global ticketing platform owned by Anschutz Entertainment Group (AEG), the world's second largest entertainment promoter behind Live Nation. Founded in 2011, AXS has grown to become the ticketing partner for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, and Australia. The platform offers comprehensive ticketing, marketing, and data technology services in a single solution, catering to venues of all sizes from intimate music clubs to world championship sporting events. AXS powers both primary and resale marketplaces, using integrated technology and analytics to help partners optimize ticket sales. While they serve millions of music and sports fans annually, their connection to AEG means they primarily service AEG venues and events.
How was this take was created?
Pros
Global reach with presence in US, UK, Sweden, Japan, and Australia
Serves as ticketing partner for over 500 premier venues
Offers integrated marketing and data technology
Powers both primary and resale marketplaces
Uses analytics to optimize ticket pricing and sales
Provides seamless ticketing experiences from pre-purchase to post-event
Cons
Primarily services AEG venues and events which limits availability for non-AEG venues
As a major corporate ticketing service, likely charges substantial fees
Limited independence as a wholly owned subsidiary of AEG since 2019
May not offer the same level of support for smaller, independent venues
Key Features
Integrated ticketing platform
Marketing technology
Data analytics
Primary and resale marketplace capabilities
Mobile ticketing
Venue and event marketing support
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