Assorted TapesTiktoks jukebox.4.0 out of 5
4.0 out of 5
Hot take
Assorted Tapes operates as a dynamic tastemaker at the intersection of music curation and influencer culture, with a strong focus on playlist creation and sharing across platforms like Spotify, Instagram, and TikTok. They're known for their eclectic playlists, high-quality curation, and an open call for music submissions, which can be a breath of fresh air for emerging artists trying to break into new audiences. Their TikTok presence is particularly robust, boasting over 268K followers and an engaged music-first community, making them a legitimate channel for organic music discovery. The downside is that, as with many influencer-driven platforms, access to deeper analytics or campaign transparency for artists is limited, and actual playlist placement may feel unpredictable for those submitting. Still, their commitment to fresh sounds and visual design makes them a worthy plug for anyone looking to get noticed in the algorithmic deluge.
How was this take was created?
Pros
Active, music-first curation across major platforms
Large and engaged social following, especially on TikTok
Open to music submissions from independent artists
Strong aesthetic and design sensibility
Organic music discovery for fans and artists
Cons
Limited campaign transparency for artists
Playlist placement not guaranteed for submissions
Little data on conversion or streaming impact
Heavily influencer-driven, which can feel arbitrary
Key Features
Curated Spotify playlists
TikTok music discovery and promotion
Open music submissions
Instagram-based music and design content
Direct fan and artist engagement
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