Andrew DonohoElevating Emotion, Inspiring Vision: Nabil Elderkin - Redefining Music Video Artistry.4.4 out of 5
4.4 out of 5
Hot take
Andrew Donoho is a standout music video director whose cinematic, story-driven approach has earned him a reputation as one of the industry's most innovative collaborators. With a portfolio spanning major acts like Paul McCartney, twenty one pilots, Janelle Monáe, The Strokes, and Bella Poarch, Donoho pairs top-tier visual effects with strong narratives, making his videos feel more like short films than basic promos. He’s racked up over 10 billion views, multiple MTV VMAs, and dozens of international awards, indicating consistent, high-impact work. On the downside, his style leans heavily toward big-budget, high-concept productions, which can make him inaccessible for indie or emerging artists looking for simpler, grassroots storytelling. Some may also find his visual approach a bit glossy or less experimental compared to avant-garde directors who push weirder boundaries. Still, Donoho’s track record for elevating songs into cinematic events is undeniable—if you want your music to look A-list, he’s one of the safest bets.
How was this take was created?
Pros
Award-winning director with multiple MTV VMAs
Work with major artists across genres
Strong narrative and cinematic approach
Technical expertise in visual effects
Innovative use of technology in videos
Consistent high-quality output
Elevates songs to cinematic experiences
Cons
Big-budget style may not suit indie artists
Inaccessible for smaller projects
Visual approach can feel less experimental
Creative input likely limited for unsigned acts
Key Features
Narrative-driven music videos
Advanced visual effects and compositing
Collaboration with A-list artists
Award-winning creative direction
Feature film and long-form storytelling shift
Strong partnership with production companies
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