American University (Business & Entertainment Program)Business & Entertainment Program4.2 out of 5
4.2 out of 5
Hot take
American University's Kogod School of Business Business & Entertainment Program stands out for its blend of rigorous business education and hands-on entertainment industry training. Recognized by Billboard as a Top Music Business School, it leverages industry-connected faculty, experiential learning trips to major entertainment hubs, and a strong internship pipeline to help students break into competitive entertainment careers. The curriculum covers both core business skills and specialized entertainment law, agency, and audio technology tracks, with options for self-designed study paths. While the program’s D.C. location is a plus for access to associations and companies, it may not match the constant industry immersion found in LA or NYC. Some may also find the broad business curriculum less suited for those focused solely on the creative or performance side. Still, the program’s track record of alumni success and career support makes it a compelling pick for future entertainment execs.
How was this take was created?
Pros
Billboard-ranked as a top music business program
Curriculum blends business acumen with entertainment industry knowledge
Strong focus on experiential learning and industry trips
Access to dedicated career advisors and strong internship opportunities
Flexible specialization and self-designed study options
Notable alumni network in entertainment
Industry-connected faculty with real-world experience
Cons
Located in DC, not a primary entertainment hub like LA or NYC
Business-heavy curriculum may not appeal to pure creatives or performers
Potentially high tuition costs associated with private university education
Program may lack the extensive alumni network of longer-established schools
Key Features
AACSB-accredited core business education
Entertainment and music industry specialization tracks
Experiential learning trips to major entertainment hubs
Internship placement and career services
Industry professional faculty
Self-designed specialization options
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