88rising88rising is an American record label and media company on a mission to amplify Asian and Asian-American talent and culture. 4.2 out of 5
4.2 out of 5
Hot take
88rising is a groundbreaking multimedia company that has revolutionized the representation of Asian artists in the global music industry. Founded by Sean Miyashiro in 2015, this hybrid management, record label, and video production company has successfully bridged East and West through viral content creation strategies and strategic artist development. With headquarters in New York and offices in Los Angeles and Shanghai, 88rising has propelled artists like Joji, Rich Brian, NIKI, and Higher Brothers to international recognition. The company's innovative approach includes not just music production but also thriving merchandise and concert businesses, creating a unique cultural ecosystem that has transformed how Asian musicians are perceived and consumed in Western markets.
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Pros
Pioneering platform for Asian artists in Western markets
Innovative hybrid business model combining label, management, and content creation
Strong artist development track record with several international success stories
Effective viral content creation strategy
Global reach with offices in multiple countries
Diverse revenue streams including music, merchandise, and concerts
Cons
Potentially facing growth challenges as a niche player
Risk of diluting brand identity if expanding beyond Asian-focused roster
Heavy reliance on viral marketing could affect long-term sustainability
Limited genre diversity with strong focus on hip-hop and rap
Key Features
Multimedia culture company with record label focus
Asian talent development and promotion
Hybrid management approach
Global distribution partnerships
Content creation across multiple platforms
Artist collaboration facilitation
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